Time on Site: Time is man’s greatest resource. It’s also
going to be one of Google’s greatest judges of the best content the web has to
offer.
Bounce Rate: If they
quickly come and go, you’ve got a problem
Freshness of Content: It
better be up to date
Searchers don’t just
want answers—they want GREAT answers
Mobile: Your content
better look great on every screen, no matter the size
Transparency/Honesty:
People don’t want to read biased content. They want honesty and transparency,
and search engines will get better and better at giving it to them.
Multimedia: Content that shows
in multiple forms (like a blog post that includes text and video) will
outperform content that uses just one means of communication.
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