Making links “nofollow” or “open in new window”

If you link to websites that Google consider to be bad neighbourhood your site could be at risk of being penalized, if you know that you are linking to a quality website then fine. Linking to a website is like voting for that site, you should use the correct tag when linking to a website that you can’t vouch for. This way you won’t risk getting slapped by Google, we have posted some examples to show you the different ways of linking to a website.

<a href=”http://www.seowebdirectory.com”>Seo Web Directory</a>

Here is the same link with a “nofollow”

Link Title "Seo Web Directory"

Here is what the code looks like:

<a href=”http://www.seowebdirectory.com” rel=”nofollow”>Seo Web Directory</a>

Here is the same link with “nofollow” and “open in new window”

Link Title "Seo Web Directory"

Here is what the code looks like:

<a href=”http://www.seowebdirectory.com” rel=”nofollow” target=”_blank”>Seo Web Directory</a>

Now here is a no-follow open in new window target="blank" xhtml valid.

<a rel="nofollow" onclick="window.open(this.href); return false;" href="http://www.seowebdirectory.co.uk/">Seo Web Directory</a></p>

Hopefully this will give you a better idea how to use and add links

50 Tried and True Social Insights from Real Marketers

Last year, Marketo embarked on our Social Marketing Rockstar Tour where we visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. We met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and small companies of 10. The common denominator? An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign.

Every organization uses social in a different way. At each stop on the tour we collected insights from over 2000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. We have gone through each entry and have compiled the best of the best!

Download our ebook and learn best practices on:

The rules of social engagement

How to measure and iterate

Ideas to generate social lift

Social marketing words of wisdom

Why content is king

How to make social a group effort

Content courtesy : marketo.com 

Google Updates for SEO

1. Google panda update
2. Penguin update
3. EMD (Exact Match Domain)  update


Google Panda Update vs. Google Penguin Updates

Advanced Search Engine Strategies

The steps covered up to this point are all fairly standard and universally agreed upon. However more advanced techniques are less straightforward. There are many different ideas about what works and what the most effective strategies are. In addition, each search engine works slightly differently and advanced strategies require you to consider these differences.

It pays to learn as much as you can about different ideas and trends, and spend time deciding which is most appropriate for you. Most likely, you will find a certain combination of techniques is the best plan.

To simplify the situation we can say there are two main areas of SEO:

1. Content-based SEO: Building and optimizing the content of your website.
2. Non-Content SEO: Any optimization technique which is unrelated to the actual content of the site.

The relative benefits of these techniques are debated regularly in SEO circles. Many people lean heavily toward one philosophy or the other; that is, "Content Is King" versus "Content is Secondary". The arguments can get very heated but our advice is not to take either side too strongly. Both philosophies are perfectly valid and should co-exist peacefully. The smart webmaster will carefully consider all techniques and work towards the best mix.

How search engines read a webpage

Even though people and search engines scan webpages differently, there are some similarities:

• Page title. Both people and search engines need to know at a glance what a page is about. The page title, sometimes called the <title> tag, is inserted in the code of a webpage. You’ll see it in the top bar of a Web browser, as in the following example.

Example

The <title> tag for this page is “The top news headlines on current events from Yahoo! News.”

See “Coding Basics” for examples of other HTML tags, both in page code and as they will appear in a browser.

• Headlines, emphasized words, and lists. Both people and search engines know that anything called out in headlines or subheadings, in boldface or italics, or in bulleted lists is likely to be important. Make sure headings, links, and lists in your Web copy are called out with HTML tags.
• Introduction and conclusion. Readers will scan your opening paragraph or your summary for quick information. And search engines, to understand what the subject of a page is, look for keywords throughout that page, including at the top (the introduction) and the bottom (the conclusion). But don’t just shove keywords into the top or the bottom of your page—distribute them evenly throughout.
• Related links. Humans appreciate options for more information. Search engines, too, like to see that you’ve linked to other websites and that other websites have linked to yours.

Search engines and people both like:

• Verbosity. In the search engine world, verbosity means substantial, relevant, original content. Do fill your page with words, but write succinctly: Make sure that every word you write is relevant to your audience and to the topic you’re addressing.
• Good writing. To a search engine, good writing means using variations of your keywords, including those with different endings. For example, if you are targeting the phrase job interview, use the singular, plural, -ing, and -ed forms, such as job interviews and job interviewing.

Search engines and people both dislike:

• Bad writing. Search engines are more likely to penalize your website when you stuff your copy with unrelated keywords, strand a list of keywords at the bottom of your page, and rely too much on headlines and links. Your entire page should be relevant: Like a muffin with the right amount of blueberries, it should have juicy keywords distributed evenly throughout, but not so many that they overwhelm the whole.
• Broken links. Search engines want to provide a great experience for their customers by directing them to a useful and informative website that works properly. Broken links tell peopleand search engines that a site is poorly maintained and will give people a bad experience.

(To follow the steps we took in optimizing a fictional site, see “Example: Seed Copy With Keywords for SEO.” )

Basic principles of good SEO for writers and editors

SEO is competitive: There’s no guarantee that you’ll be able to get your site on a first page of search results. But as a content creator, you can help bump up your site’s ranking just by optimizing the text and links.

Here are the basic principles of good SEO for writers and editors:

• Offer original content with genuine value and relevance to your readers.
• Strategically seed your copy with keywords that describe your content and that correspond with the phrases people are using to perform their searches.
• Embed keywords where they matter most: in the title, headings, links, metadata (part of your page’s source code), and image and video tags.
• Make every page of your site unique: In addition to original content, each page should have its own topic, title, and page-specific keywords (though you can use the highest-volume keywords throughout your site—see “Keyword Research Tools” for assistance in finding the best keywords).
• Deliver on the promise of your keywords: Don’t lure people to your site with words that don’t accurately represent your content.
• Link to other relevant sites, and encourage those sites to link to yours.
• Optimize your site for people first—through clear, concise writing—and for search engines second. Implement SEO without turning your text into nonsense.

SEO Copywriting Rules to Follow

SEO Terminology

Being new to computers or Seo can be a little confusing therefore we decided to put together a glossary to help give you a better understanding of the terminology associated with Computers and SEO

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application

Avatar - An avatar is an image or username that represents a person online within forums and social networks.

Circles - Circles are clusters of a user's friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle

Forums - Also known as a message board, a forum is an online discussion site

Hash tag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.”

Hoot Suite - HootSuite is a social media management system that helps brands streamline campaigns across social networks

SEM: Search Engine Marketing

Back link: Also called inlink or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they affect directly the PageRank of any web page, influencing its search rankings.

Page Rank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10″ lists that tend to become popular on social bookmarking sites.

Link farm: A link farm is a group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized).

Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.

No Follow: The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms.

Link Sculpting: By using the nofollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute.

Title Tag: The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.

Meta Tags: Like the title tag, meta tags are used to give search engines more information regarding the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.

Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.

SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.

Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.

Cloaking: This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.

Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.

Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.

Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.domain.com instead of http://domain.com.

Robots.txt: This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

Permalink: A user visible URL in search results

Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.

RSS Feed - RSS (Really Simple Syndication) is a family of  web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please, and from a location other than the website (such as reader services like Google Reader).

Broken Links - A broken link is one that does not work. If you have a link on your site that does not work when you click on it. It is broken due to made a mistake in the spelling, special characters and spaces in URL or you delete the page, then that is redirecting to the other pages or error page or showing error 404, 400...etc errors

Adwords - This is Google's pay per Click advertising program.

AdSense - Automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content ads so well-matched, in fact, that your readers will actually find them useful. You also earn money when people click on the ads..

Affiliate marketing - Is a web based marketing programme that rewards you for recommending or promoting a product, rewards are usually for completed transactions.

Automated Search engine submission - Software that automatically submits your website to search engines or directories, we don't recommend using this method.

Alexa - Is a free service that measures website traffic, it's owned by amazon.com.

Analytics - Is software that allows users to keep track of website statistics it provides information on page views, user paths and conversion statistics.

Bidding Directory - A directory where you bid for placement, the highest bidder usually get a sitewide link.

Black Hat - All search engines have rules and guidelines, working against the guidelines in order to gain rankings are considered black hat techniques, hence the name "Black hat" we don't recommend using black hat techniques as doing so could result in having your website banned.

Broadband - High speed internet access with a permanent connection to the internet, known as "always on" permitting unlimited use for a fixed monthly charge.

Browser - Client used to view the World Wide Web, the most commonly used are Internet Explorer and Firefox.

Cache - Web browsers hold copies of recently visited web pages in a directory on the sites harddrive, this disk memory space is called the cache.

Chat Site - A special kind of website which enables conversation between people visiting the website at the same time. chat sites are popular as meeting places for poeple who may nevert actually meet each other in person, but who can chat to each other like old friends by typing, reading and responding to text message.

Code - Is the code that makes a website work, there are various codes such as Html, Php, ColdFusion, JavaScript, and Jsp to name a few.

Cloaking - Is a process that shows a different page to a search engine than it does a website visor; this is a bad practise and could get your website banned.

Comment Tag - comment tag is used to insert a comment in the source code.

Dead link - Is a link that is broken and doesn’t lead to a page or a website.

Domain - A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.

Downloading - This is a process of transferring files from a computer on the internet to your own computer.

E-commerce - The process of buying and selling over the internet.

Email - Short for "electronic mail". it is the internet version of the postal service. Instead of putting a letter into a postbox, you send a message from your computer.

Email Address - To exchange email messages with friends and family, and to register for many types of internet services, you need your own email address, which will typically look something like this .google@gmail.com

Hard Disk - also known as a hard drive, the disk inside your computer where your programs are stored. Disk capacity is measured in megabytes (Mb), or gigabytes (Gb) (a gigabyte ia 1,000 megabytes).

Hyperlink - A hyperlink may be a word or a graphic. when it is clicked with the mouse, a new Web page, or part of the same page, opens automatically in your Web browser. When a hyperlink is text, it is typically displayed in a different colour and may also bu underlined. A text hyperlink that has already been visited is usually displayed in a different colour.

Internet - A worldwide collection of computers joined by networks which are linked to each other via communication links. To join the internet all you have to do is connect your computer to this network

Internet Service Provider (ISP) - A company which provides you with access to the internet from your computer.

Mailing List - A service that collects messages and broadcasts them to a specific group of peple by email, enabling a discussion to take place. Mailing lists usually serve a particular interest group.

Mail Server - A computer managed by your ISP which gives access to email messages.

Message Board - A page in a website that is used to display a topic or a question to which anyone can respond, and these responses are then displayed for all to read and responed to.

Modem - A device which converts the digital data from your computer into sound signals which are transmitted over a standard telephone line, and converts sound signals back again into digital bata which can be understood by your computer.

Net - See World Wide Web (WWW)

Network - Computers which are joined together by cables and software are called networks. They can swap information and messages between themselves.

Newsgroup - An Internet discussion group about a particular topic.

News Server - A large computer that can store thousands of newsgroups and allow messages to be passed backwards and forwards, enabling anyone to read the content online and to add their own comments.

Offline - This means working on a compuer that does not currently have a "live" connection to the Internet.

Online - This means working on a compuer that does currently have a "live" connection to the Internet.

Operating System - This is the software which manages the software applications running on your computer, by performing tasks such as scheduling tasks and use of internal memory between applications running at the same time. All computer equipment and software require an operating system which is why it is usually pre-installed on new computers. A popular operating system for PCs is called Microsoft Windows.

POP3 - (Post Office Protocol) This is the most recent version of a standard for receiving email. It is built into the most popular email programs and Web browsers.

Processor - The "brains" of your computer. The faster the processor's speed (measured in MegaHertz - MHz), the more calculations and data the computer can process.

RAM - (Random Access Memory) This is the momory your computer uses to open and run all the different programs, measured in Megabytes (Mb).

Search Engine/Directory - A special kind of website which allows you to enter words or select from a list of subjects and categories to search for a topic. A search engine combs the web for pages relevant to your search. A web directory uses real people to add web pages to their lists.

URL - (Universal Resource Locator) (see web address)

Web - (see world wide web)

Web Address - Typically looks like this: www.mywebaddress.com It identifies the location on the Internet of a website or page.

Web Browser - A type of software that enables your computer to load and display pages in a website. The most popular web browser are Microsoft's Internet Explorer and Netscape's Navigator.

Website - A collection of pages which can consist of text, pictures, moving images and sound which together descibe an organisation/product/service, etc.

World Wide Web - Provides a way of viewing the information stored on computers connected to the Internet

Inbound Links (Backlinks)

Having links from other websites to yours is a critical part of search engine optimization. As well as the obvious bonus of having people follow these links to your site, inbound links provide the following benefits:

• Search engine robots follow links between websites. The more inbound links you have, the more often robots will visit your site.
• Many search engines count links to your site as "votes" for you. They assume that if lots of websites link to your site it must be high quality. Page Rank is Google's system of counting links.

The general rule is that the more inbound links you can get, the better. Getting more links should almost certainly be near the top of your priority list when optimizing your site.

Important: Before you start trying to acquire inbound links, read this page and take heed of the warnings!

Check for Inbound Links

You can use search engines to find out how many inbound links you have. For example, with Google, enter the word link: followed by your URL to see a list of all websites which contain a link to your site. Try it here with www.cnn.com or enter your own URL:

Note: Google only returns a selection of inbound links — it doesn't show all links to your site. Other search engines have the same feature and may provide more comprehensive results. Each one works a bit differently — visit any search engine and look for "Advanced Search Options" for more information.

Natural Links

The best way to get inbound links is simply to create web pages which other webmasters will want to link to. These are known as natural links — the type of link which is created purely to increase the usefulness of the internet (in an ideal world all links would be natural). Natural links have many advantages:

• You don't have to work to acquire them (except creating the content in the first place).
• They are free and you don't have to reciprocate the link.
• The links will be diverse, with different anchor text.
• The referring pages tend to be similarly themed (this is likely to become more important in the future).

If you are lucky you will attract enough natural links to give your site a boost. However most websites need to make an effort to acquire inbound links. You must be very careful about this! There are many ways to create links to your website — some of them are acceptable and some aren't. If you use the wrong methods, search engines may detect this and penalise you severely.

Acceptable Methods of Acquiring Inbound Links

These methods, used sensibly, are all good ways to acquire inbound links:

• List your website in directories.
• Contact other websites with similar themes to your and ask for a reciprocal link.
• Use your URL as part of your signature in discussion forums and newsgroups. Don't overdo this — keep your signature brief and never spam forums. Make sure you are genuinely contributing to any discussions and not just posting for the sake of displaying your signature.

Unacceptable Methods of Acquiring Inbound Links

There are no official laws or rules about what is unacceptable linking, but the following methods are widely accepted as being a very bad idea and likely to damage your rankings:

• Free-for-all link pages and link farms. These are websites which allow you to post your URL freely without being part of any structured or useful directory. Link farms exist to benefit the linked websites rather than any person trying to use the links. Search engines hate link farms, and participating in some of them may cause your site to be banned from certain search engines.
• Buying links. Some websites sell links from pages with a high PR value. These can be very effective but they are frowned upon and search engines such as Google have been known to identify and blacklist the websites involved.

Summary

To have any real chance of being noticed by the search engines you need at least a handful of inbound links. Without any links at all you will be at a serious disadvantage. The more genuine inbound links you can acquire, the better your search results will be.

Types of back link buildings 

Link Building Strategies for 2013

SEO Basics

Before you begin serious SEO you must ensure that your website is "search engine friendly". This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site.

Have your list of target keywords ready - you'll need to insert them into your pages.

Page Title

The title of the HTML page should be relatively short and describe the page content accurately. Wherever possible, try to include keywords (without distorting the true purpose of the title). For example:

<title>McGrath Discount Office Furniture Store</title>

Metatags

Use the description and keywords metatags in the head of each web page. Make these tags different on each web page.

<meta name="description" content="Suppliers of quality office furniture and accessories at discount prices.">

<meta name="keywords" content="furniture, office, store, shop, retail, discount">

Heading Tags

Use heading tags. Many search engines place more emphasis on text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords. Use other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.

<h1>Desks</h1>

<h2>Large Desks</h2>

<p>... information about large desks...</p>

<h2>Small Desks</h2>

<p>... information about small desks, etc etc...</p>

Page Text

Make sure the text of your web pages contain keywords and common phrases which people might search for. Be careful with the frequency of your keywords - you want to have them occur at least a few times if possible, but don't repeat yourself so much that the copy becomes unnatural. The idea is to discretely spread keywords around without making it obvious.

<p>Buy office furniture at affordable prices from any of our retail stores.</p>

Remember that text contained within images won't be picked up by search engines. Only actual text on the page will be indexed

Note:

• Use all these methods in moderation. If you include a hundred keywords in the metatag or saturate your page with heading tags they will lose their effectiveness (and you may be penalized in other ways). Keep it simple and under control for maximum impact.

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Effective strategies for successful SEO

Search Engine Optimization (SEO) should be a top priority for your company website. But without an effective strategy and implementation plan, your SEO efforts could be in vain. Search engine optimization is the cornerstone of a robust marketing agenda. Done properly, SEO can dramatically improve your brand’s online visibility, driving prospects and users to your site and feeding them into your conversion path.

Yet, many organizations struggle to identify and execute the right SEO tactics. Should I start by addressing page titles or should I implement a site map? Should I change page URLs to include keywords or is it better to begin by adding unique META descriptions?

Make no mistake: SEO is a highly strategic exercise. To achieve maximum impact, your brand’s SEO activities need to be implemented in a manner that leverages each step of the process as a building block for subsequent steps and initiatives.

1.  Site Configuration. Good SEO begins with proper site configuration. The issues that need to be addressed at this stage include domain name selection, web server configuration for error handling and search engine crawler access, Content Management System (CMS) configuration, SEO friendly website analytics and other features that set the stage for all of your SEO initiatives.

2.  Keyword Research. Once you have determined your brand’s SEO and business goals, you will need to identify targeted keywords and phrases that can be leveraged to attract users and prospects to your site. This will most likely include both branded and non-branded keywords. Consider of all phases of the sales cycle when determining what your prospects are searching for and how they align to your offerings.

3.  On-Page or Page-Specific SEO. Effective SEO makes it easy for search engines to discover all the content that is contained on each page of your website. To facilitate page-specific discovery, you will need to optimize your page titles, descriptions, header tags and more.

4.  Architecture. Information architecture plays an important role in SEO because it allows search engines to discern in-site connections and hierarchically prioritize your site’s content. In many ways, information architecture boils down to site navigation – the manner in which links for main navigation, category navigation, sitemaps, footers, tag clouds, breadcrumb trails and other features create connections with your website.

5.  Awareness Building. After you have successfully laid a foundation for SEO by addressing the items previously mentioned, it’s time to move on to more well-known SEO strategies to create awareness about your site. Techniques like syndication, XML site maps, link building and social media optimization should all be utilized to tell the world (and search engines) about your site and its content.

6.  Acceleration. Over time, useful content always captures the attentions of search engines, delivering a payoff in search engine result page (SERP) rankings. But there are also several things you can do to accelerate the process. By expanding keyword research, building strategic links and generating buzz about your website, you can speed up the process and achieve faster returns on your SEO efforts

7.  Assessment. Many brands are ultimately disappointed with their SEO efforts because they fail to routinely assess and review search results against business goals. Analytics, advanced keyword research and other tactics should be used to measure search performance and to find new opportunities to create additional targeted content to your website.

Your SEO strategy should start with an assessment of the current state of your SEO in each of the seven building blocks. Start by reinforcing the foundation of your website’s SEO, by addressing key issues in Configuration, Keyword Research and On-Page before moving to the upper building blocks such as Information Architecture, Awareness and Acceleration.

Despite what you may have heard, there are no magic pills in SEO. Successful SEO leverages a deliberate strategy that addresses fundamental search features and equips your brand with the ability to drive a constantly growing volume of traffic to your site

Worth reading articles about SEO

1. 15 Important Factors of SEO Structure – On-Page, Off-Page Optimization

2. SEO Starter Guide

3. 5 SEO Mistakes that Crush Rankings

4. Role of Social Media in SEO & Importance

5. Reddit secrets: Strategies for building link karma

6. The SEO Success Pyramid

7. 10 Proven Ways to Go Viral

What is the difference between E-Commerce sites and service sites?

E-Commerce sites are the sites where we can buy/sell products online like ebay, flipkart, snapdeal etc .while service sites are basically those sites which provides services online or in home development like many IT companies sites providing web development,web designing services,SEO services etc

A beginners Guide for SEO

 SEO is done for making a website to comes in view of major search engine like Google, Yahoo, Bing etc

 Two major practices are followed here - Off page and ON page

 ON Page SEO - Deal with website itself in following Manner
a) Placement of keywords
b) Meta tags, Meta keywords(GOOGLE don't consider it ) Content,Sitemap, Robots.txt, Analytics setup for tracking and control of website
c) Keywords must be  RELATED to the page we are placing upon.
d) Keyword density should be approx 3-4% enough
e) NEVER repeat keywords in title, Meta keywords or Anywhere on the site
f) URL optimization
g) URL re-written
h) Removal of iFrames, Performing html validations etc

ON Page SEO

OFF page SEO - Deal with generating more & more back links, hence includes
a) Directory submission
b) Social Bookmarking
c) Article submission
d) Blog commenting
e) Forums
f) RSS submission(in case of SEO of BLOG)
g) BLOG posting(relevant and unique content only)
h) LINK exchange
i) CLASSIFIEDS(IF you want to increase traffic)
REMEMBER to target the most important keywords each time will give results but EXCESS of using the same keyword may ban the site due to spamming

OFF page SEO

 Healthy Tips
a) Do follow and NO follow links both are beneficial
b) To maintain ranking in search engines, you need to perform off page continuously
c) Follow the ethical recommendations for best results.You cant get highest ranking overnight
d) DO create sitemap - one in XML(for web crawlers) and other in html (for visitors)
e) Not to prefer any tool other than Google's tool fro SEO , do submission manually.
f) When beginning SEO for a site,try to capture the highest PR SMO sites first, along with do follow
g) Increasing the PR is not in our hand. We can just put fresh content, increase traffic but PR depends how much your content is beneficial to other.
h) Don't go with false myths and conclusions do become a regular reader of Google blog for more updates
i) No one is perfect but practice makes one thing easier-the ease of getting results
j) If you are posting your link in low quality content/Duplicate content/NUDE or abusing any religious group Content, You can automatically loose your ranking in Google. I just notice these thing by doing practically just to understand the effect of SOPA/PIPA.