DoubleClick for Publishers (DFP) is an ad server used by publishers that want to sell ads directly to advertisers. It can also be integrated with ad networks like Google AdSense. A core value proposition behind DFP is revenue optimization: It can select which ad to show, based on a set of configurable rules, to always ensure the publisher is making the most money possible.
Google AdWords allows companies to advertise their products and services within Google search results. Advertisers are able to target one or more keywords, which then determines when their ads appear. AdWords advertisers pay for each click to their ad - so be careful in managing AdWords campaigns if you don't know what you're doing.
Google AdSense is an ad network that is used by publishers to monetize websites. It places ads on websites, and when ads get clicked, publishers make money. It is less sophisticated than DFP in that it does not allow publishers to sell ads directly to advertisers. Most publishers start with an ad network like Google AdSense and then migrate to DFP once their ad operations mature.
0 comments:
Post a Comment