Social Media Listening
1. Research where people are talking about you
2. Go beyond Facebook and Twitter and monitor the entire social web
3. Create a keyword list that extends your listening reach beyond
Profile mentions
4. Make listening a company-wide endeavor
5. Develop relationships with influencers in your industry
6. Create categories to organize mentions
7. Draft reports to help shape future marketing endeavors
8. Create a crisis management plan before it’s too late
9. Automate what you can, but don’t remove the human element
10. Sentiment analysis is a mixed bag, so fine tune the results
Social Media Engagement
11. Create awareness
12. Be mindful of oversharing
13. Don’t always feel compelled to jump in
14. Be as transparent as your business allows
15. Determine your tone
16. Help your customers become experts in your field
17. Be proactive
18. Respond to negative AND positive feedback
19. Keep it short
20. Follow your following
21. Treat each social network as its own entity
22. Always provide an option to share
23. Set up publishing and approval permissions and processes
24. Build for mobile
25. Don’t forget about nights and weekends
27. Use your data to determine what works
28. Set a content calendar that syncs up with other marketing objectives
29. Implement tracking codes on links
30. Don’t be afraid to experiment with different platforms and content
Social Media Advertising
31. Set your advertising goals first
32. Create both daily and lifetime budgets for your campaigns
33. Research the social advertising platforms
34. Fit your social ad campaigns in the context of other
Advertising initiatives
35. Match available targeting options with your advertising objectives
36. Test, test, test
37. Automate wherever possible
38. Don’t forget about time of day and scheduling
39. Determine the metrics that will best represent your campaign status
40. Set regular meetings to analyze metrics
41. Align your objectives with your metrics
42. Pick a goal
43. Segment and trend
44. Track and measure social media leads and purchases
45. Measure cost savings
46. Create a central dashboard to bring in disparate metrics
47. Determine how you’ll define ROI
48. Be prepared to pivot on everything
49. Clichéd metrics are great, but they aren’t for everyone
50. Use every available measurement tool
1. Research where people are talking about you
2. Go beyond Facebook and Twitter and monitor the entire social web
3. Create a keyword list that extends your listening reach beyond
Profile mentions
4. Make listening a company-wide endeavor
5. Develop relationships with influencers in your industry
6. Create categories to organize mentions
7. Draft reports to help shape future marketing endeavors
8. Create a crisis management plan before it’s too late
9. Automate what you can, but don’t remove the human element
10. Sentiment analysis is a mixed bag, so fine tune the results
Social Media Engagement
11. Create awareness
12. Be mindful of oversharing
13. Don’t always feel compelled to jump in
14. Be as transparent as your business allows
15. Determine your tone
16. Help your customers become experts in your field
17. Be proactive
18. Respond to negative AND positive feedback
19. Keep it short
20. Follow your following
21. Treat each social network as its own entity
22. Always provide an option to share
23. Set up publishing and approval permissions and processes
24. Build for mobile
25. Don’t forget about nights and weekends
27. Use your data to determine what works
28. Set a content calendar that syncs up with other marketing objectives
29. Implement tracking codes on links
30. Don’t be afraid to experiment with different platforms and content
Social Media Advertising
31. Set your advertising goals first
32. Create both daily and lifetime budgets for your campaigns
33. Research the social advertising platforms
34. Fit your social ad campaigns in the context of other
Advertising initiatives
35. Match available targeting options with your advertising objectives
36. Test, test, test
37. Automate wherever possible
38. Don’t forget about time of day and scheduling
39. Determine the metrics that will best represent your campaign status
40. Set regular meetings to analyze metrics
41. Align your objectives with your metrics
42. Pick a goal
43. Segment and trend
44. Track and measure social media leads and purchases
45. Measure cost savings
46. Create a central dashboard to bring in disparate metrics
47. Determine how you’ll define ROI
48. Be prepared to pivot on everything
49. Clichéd metrics are great, but they aren’t for everyone
50. Use every available measurement tool
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